JESSICA WU SKIN CARE
We developed marketing communications and compelling copywriting to launch this prestige skin care line. Created a strategy and brand presentation that placed the line in key Nordstrom doors. Consulted on store launch, account support team, and in stores sales training.
REFINEE SKIN CARE
Set the strategy and provided complete new product development for award winning global anti-aging skin care line. Product concept to formula creation, brand logo, packaging design, naming, pricing, advertising, communications, website, and retail tester display.
Expansive marketing consulting services cover support for multiple channel distribution, from home shopping to salons and international expansion. Generated press buzz and quadrupled store sales with the first brow shaping service ever offered in department stores.
Directed development of anti-aging concept hair care for color treated hair. Introduced skin care ingredient Matrixyl® for active repair science story. Project included packaging, brochures, and sales training literature. Launched to professional salon distribution.
SWEDISH SKIN CARE
Guided brand imaging, wrote tagline and packaging for this award-winning brand. Consulted on formula development, product claims, and marketing strategy. Designed e-commerce platform. The brand received the ICMAD “Innovator of the Year” Award for new product.
Originated a logo design, packaging, and copywriting plus the product classification name, “BioNatural” for a new, natural cosmetics line offering. Developed the counter display and color scheme to stand out in the retail space.
Developed presentation and promotional program to bring this category leader lash strengthening product to home shopping channels. Set meetings with top prestige specialty store buyers and VP merchandising teams.